NEWS: Northern Trust increases purse, adds new features to tournament at Riviera CC Feb. 14-17
Northern Trust, the financial services company that has taken over sponsorship of what was once called the Los Angeles Open, has increased the purse and added several new enhancements to the PGA Tour event that will be played Feb. 14-17 at Riviera CC in Pacific Palisades.
From the players’ point of view, the most significant change is that the purse has been raised $1 million from last year to $6.2 million, with $1,116,000 going to the winner. In addition, all players will receive courtesy cars this year (last year about half received cars). The tournament hopes to raise $2.5 million for charity, a 37 percent increase over 2007.
One other change that will definitely make players happy is that the pro-am tournament preceding the tournament will feature just three amateurs with each professional, instead of four.
For spectators, one significant change will be to eliminate the $5 parking fee and the shuttle bus at the VA parking lots in Westwood. In addition, the first 400 patrons into the gate each day will be able to use a myLeaderboard handheld device that will allow them to track up-to-date scores for all players while on the course.
Daily tickets purchased in advance are $25. Those purchased at the gate are $30 (senior tickets, ages 55 and over, are $20 and $25; junior tickets, ages 17 and under, are $10 and $15). Season badges are $100.